Intentional Relationship Building with Social Media Webinar Recap
Leverage Global Partners and social media expert Katie Lance recently teamed up for the second event of our new monthly webinar series. In this installment, “Intentional Relationship Building with Social Media,â€Â Katie explained how real estate professionals can be intentional and focused with their engagement on their social media channels.
Key Takeaways from “Intentional Relationship Building with Social Mediaâ€:
- Be intentional with your social media-have a plan and strategy for everything you post.
- People connect with you when you share content that conveys who you are beyond your business interests.
- Share posts that demonstrate you are an expert in your field, as well as personal posts, so people can get a sense of      who you are as an individual.
- Be a storyteller-your story is your personal brand.
- Celebrate moments, such as when a client finalizes the purchase of a new home.
- Utilize list features and phone applications to weed out noise on social media.
- Recognize your LinkedIn connections’ birthdays and job changes.
- LinkedIn recommendations are “social proof†of your expertise. Give recommendations to your connections to            potentially receive recommendations in the future.
- Twitter is the best way to expand your sphere beyond the people you already know.
- Utilize Twitter Advanced Search to connect with potential clients in your area.
- The #1 way to be intentional with Twitter is to use lists of clients, potential clients, and news.
The recurring theme in this installment: Social media relationships are built over small interactions over the course of time. Authentically engage with your network to see results over time.
WATCH THE FULL WEBINAR VIDEO:
INTENTIONAL RELATIONSHIP BUILDING WITH SOCIAL MEDIA
