Webinar Recap // Instagram 2.0: Marketing Worth a Thousand Words

Leverage Global Partners and social media expert Katie Lance recently teamed up for the February 2016 event of our webinar series. In this installment, Instagram 2.0, Marketing Worth a Thousand Words, Katie discussed how real estate professionals can utilize Instagram to enhance their overall marketing and branding strategy.

Instagram in the News:
In a recent user survey, 60% of respondents said they learn about products and services on Instagram, and 75% said they take action after seeing by an Instagram post.

The Nuts and Bolts of Instagram

• Photo editing app and a social network
• Upload, edit and interact 100% using your mobile device
• Having an updated profile photo and bio are key

7 Steps to getting started with Instagram

1. Download the app
2. Create your account
3. Add a profile photo
4. Add your bio and website link
5. Post 5-10 photos
6. Connect with Facebook friends and/or your phone contacts to begin following people.
7. Search to see if your current or recent past clients are on Instagram. Follow, like and comment on any recent photos

Hashtag Your way to success!

• Search in Instagram what category you are trying to target
• What hashtags would our clients (not Realtors) use?

How to increase engagement…

• Tag, tag,tag – but do so strategically
• Ask people to tag their friends – bring them into the conversation

Pro tip #1

• Put your phone in Airplane mode to take pictures and filter
• They will save to your phone not Instagram

Pro tip #2

• You can post from Instagram to Facebook OR you can post to Instagram and then wait to post to FB
• Benefit – when you wait you can change the caption!

Pro tip #3

• Create Instagram ads using Facebook’s Ad Manager
• Facebook.com/ads

Do’s and Don’ts

• Don’t convert your flyer to a JPEG and then put it on Instagram (hard to read!).
  •  Do create 3-5 graphics that highlight the features of a listing with links back to the property website
• Don’t syndicate the same photo and content everywhere
  • Do get creative and re-purpose your content
• Don’t just post front of the house photo
  • Do think beyond the listing photo

WATCH THE WEBINAR VIDEO // Instagram 2.o